Video Specialist Warm-up
Marketing Video Specialist Warm-up
This document describes the steps to take to get started with working in the marketing team as a marketing specialist.
Weight of issue: 1
1) Learn about the product
About Hyletic Product
You can learn more about what we are making at Hyletic here.
2) Review the design documents for the product
Look at the (product function chart ) to get an idea of how the product is structured.
To understand the detail design of the product refer to the Product Design Document (PRD). You don't need to read the whole document, but just understand what the product is like.
When reading through the PRD document, you will find images of designs. You can find the detailed pages at full resolution here.
3) Try out Demo version of the product
After you have a general understanding of the product. Follow these guidelines to download the demo version of our App product.
4) Install software needed to work in the group
The list of software needed to work in the Product group is found in this document.
5) Write about what you understood from experiencing our product
In a 5 mins PowerPoint presentation, explain what you understood from learning about our product from points 2-3. Based on your understanding, try to cover the following points in the presentation:
- What is our product?
- What are main functions of our product?
- Who are our target user groups?
- List all the potential styles of APP promotion video our users may like and explain why?
6) Study other products' go-to-market video
Watch following ads and learn how different products promote their products.
TikTok "A Little Brighter Inside” by Social Lab
How to play Apple Arcade games offline — Apple Support
Pokémon GO - Get Up and Go Trailer
Presentamos el control parental de Nintendo Switch
Based on the example ads video we provide, please give explanation based on the video editing perspective
- How do they highlights the products' function and make the ads interesting to watch. What can be applied to our product.
Now let's look at some videos on the website and social media use:
douyin creative ads collection
Based on the example ads video we provide, please give explanation based on the video editing perspective,
- For official website home page and hiring page, how do a video could match the theme and topic, meanwhile not distract viewers attention from the content of the website.
- For social media, how do we use 30s to catch audience attention? How to use simple solution and low budget to highlight our product's function? What factors should be considered?
Based on the questions and examples we provide, give out your answers and ideas. The doc should be resented in .md format.
Make PPT (5mins) based on you report. Give out your understanding towards product ads, website background videos and social media videos. What is their differences, similarities and key elements.
7) Compile a our product ads proposal
Now, we need to make a 50s to 1min30s product ads. Showing our special 3D model library, 3D video creation, AR video recording and social sharing functions.
Plan a video production proposal under the format:
Objective:
Description:
Key messages
Video Development Process Overview
- what to prepare
- how to get the draft and material ready?
- Time estimate
- Cost estimate
8) Create a PowerPoint presentation
In the presentation you should cover the following points:
- Task 5
- Task 6
- Task 7
All the files should be uploaded to Gitlab before your final presentation.
File Path: Intern/ Marketing-A /warm up tasks project
Create a folder of your name and merge all your file in the folder. Please follow Hyletic GitLab file naming requirements.
e.g "james/ tiktook-functional-graph.xmind" "james/presentation.ppt"
9) Marketing Group Contacts
If you have any questions about the product and how to work in the product group, contact your onboarding assistant on Lark.