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Marketing Specialist Warm-up

This document describes the steps to take to get started with working in the marketing team as a marketing specialist.

Weight of issue: 1

1) Learn about the product​

About Hyletic Product​

You can learn more about what we are making at Hyletic here.

2) Review the design documents for the product​

Look at the Product function chart (Product function chart ) to get an idea of how the product is structured.

To understand the detail design of the product refer to the Product Design Document (PRD). You don't need to read the whole document, but just understand what the product is like.

When reading through the PRD document, you will find images of designs. You can find the detailed pages at full resolution here.

3) Install software needed to work in the group​

The list of software needed to work in the Product group is found in this document.

5) Write about what you understood from experiencing our product​

In a 5 mins PowerPoint presentation, explain what you understood from learning about our product from points 2-3. Based on your understanding, try to cover the following points in the presentation:

  • What is our product?
  • What are main functions of our product?
  • Who are our target user groups? Who should we target now to bring them to our APP? Based on the version you are using now, how can we bring 100K users to use our APP through marketing strategies.

6) Read the e-book, Growth hacking(增长黑客 )Chapter 1- 4​

Submit the reading report in .md file to mentor, the format and length is not required, but you should be able to illustrate your understanding of the book and providing some case study based on the theory in the book.

7)Study a product go-to-market strategy​

Study the one of the following product, based on our usage and come out a functional chart (功能结构图) of the APP you chosen by xmind. Explaining the design, go-to-market and user-growth strategy behind the APP.

Choose one out of following APP：SnapChat, Instagram, Zenly, Tiktok，Zepeto

Provide you understanding of their strategy, design and give some advice if necessary.

Submit the Xmind functional graph, and PPT to mentor.

Make a short PPT (3mins) based on you report and functional chart. What is the main funtion of that APP, how do they promote their app before they reach 5M downloads? Why they do it? Anything our product have done and what we can learn from them?

8) Create a PowerPoint presentation​

In the presentation you should cover the following points:

  • Task 5
  • Task 7

And you should prepare your report and xmind file about

  • Task 6
  • Task 7

All the files should be uploaded to Gitlab before your final presentation.

File Path: Intern/ Marketing-A /warm up tasks project

Create a folder of your name and merge all your file in the folder. Please follow Hyletic GitLab file naming requirements.

e.g "james/ tiktook-functional-graph.xmind" "james/presentation.ppt"

9) Marketing Group Contacts​

If you have any questions about the product and how to work in the product group, contact your onboarding assistant on Lark.