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Solution Validation Methods

When developing a new product or solution, it is crucial to validate its effectiveness and viability before committing significant resources to its implementation. Solution validation methods help assess whether a proposed solution meets the desired goals and requirements. In this document, we will explore some commonly used solution validation methods.

Solution validation research​

At Hyletic, we practice both Problem Validation and Solution Validation research, depending on the questions we need answers to and where we are in the design process. The end result of these methods is a high degree of confidence that results in a better overall user experience.

What is solution validation?​

After identifying and understanding a problem, its context, and the people around it (also known as problem validation, the next step is to learn what solutions will work and which ones do not. Solution validation research critically assesses if the product/feature/design has indeed solved the problem that was initially intended to be solved.

When to use solution validation?​

Solution validation research is conducted after we have a working design or prototype that was created to solve the problem(s) discovered in Problem Validation research. It is not necessary for the design or prototype to be high fidelity, it only needs to be able to support the task(s) it was designed for.

You can and should conduct solution validation research when confidence in the proposed solution isn't high, as it can help identify issues that may have been missed during other stages of the project. A great way to increase the confidence in your solution is to base design decisions on prior user research.

What questions can solution validation answer?​

  • How do participants leverage the new product/feature/design to achieve a task?
  • What pain points exist?
  • What other information should be made available to ensure task success?
  • Does the product/design/feature meet the user’s expectations?
  • Which design allows the best task completion?

Different solution validation research methods​

When choosing the appropriate methodology for your research question, there are multiple factors to consider.

Some solution validation research methods include:

User Testing​

User testing involves gathering feedback from actual users who interact with the product or solution. This method provides valuable insights into the user experience, usability, and effectiveness of the solution. User testing can be conducted through various techniques, such as:

  • Usability Testing: Users perform specific tasks using the solution, while researchers observe and collect data on their interactions, difficulties, and overall satisfaction.
  • Prototype Testing: Early-stage prototypes are presented to users to gather feedback on the solution's concept, design, and functionality.
  • A/B Testing: Two or more versions of the solution are simultaneously tested with different user groups to determine which version performs better in achieving the desired outcomes.

Surveys and Questionnaires​

Surveys and questionnaires are effective methods for collecting quantitative and qualitative data from a large number of users or stakeholders. These methods can help assess user preferences, satisfaction levels, and overall acceptance of the solution. Some common survey and questionnaire techniques include:

  • Online Surveys: Users are invited to complete an online form, providing their opinions, preferences, and feedback on the solution.
  • In-person Interviews: Researchers conduct face-to-face interviews with users or stakeholders, asking specific questions about their experiences and perceptions of the solution.
  • Focus Groups: A group of users or stakeholders participate in a facilitated discussion, sharing their thoughts and opinions on the solution in a collaborative setting.

Metrics and Analytics​

Measuring and analyzing relevant metrics and analytics can provide valuable insights into the performance and impact of a solution. By tracking key performance indicators (KPIs) and user behavior, organizations can evaluate the success of the solution and identify areas for improvement. Some common metrics and analytics techniques include:

  • Conversion Rate: Measures the percentage of users who complete a desired action or goal within the solution.
  • Retention Rate: Measures the percentage of users who continue using the solution over a specific period.
  • Engagement Metrics: Measures user interactions, such as time spent, pages visited, and features used within the solution.
  • Funnel Analysis: Tracks and analyzes user behavior throughout the user journey, identifying potential bottlenecks or areas of improvement.

Pilot Testing​

Pilot testing involves deploying the solution in a limited, controlled environment to assess its performance, gather feedback, and identify any potential issues or challenges. Pilot testing can be conducted with a small group of users or within a specific department or organization. This method helps validate the solution's functionality, scalability, and suitability for broader implementation.

Expert Review​

Expert review involves seeking feedback and insights from domain experts or professionals in the field. These experts can provide valuable perspectives and identify potential flaws or improvements in the solution. Expert review can be conducted through:

  • Expert Interviews: One-on-one interviews with domain experts to gather their opinions, suggestions, and critiques of the solution.
  • Expert Panels: A group of experts participate in a structured discussion or evaluation session, providing collective insights and recommendations for the solution.