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Brand Marketing Guideline

The Corporate Marketing team includes Corporate Events, Corporate Communications (PR, Executive Communications, and Social Media), All-Remote Marketing, and the Community Team. Corporate Marketing is ultimately responsible for creating awareness and driving top of funnel interest in Hyletic. We do this by driving conversations in the communications channels that accelerate our objectives, and by developing an integrated communication strategy that is executed globally.

How We Work​

Project Management​

There is an initiative underway to simplify Project Management across all of Marketing.

In the meantime, we have implemented a few practices to help us get organized:

  • Add quarter milestones to issues based on the week you expect to work on the issue
  • Move issues forward into future milestones
  • We close out the week's milestone each week, and issues will be moved forward if they are not closed out

Brand personality​

Hyletic's brand has a personality that is reflected in everything we do. It doesn't matter if we are hosting a fancy dinner with fortune 500 CIOs, or telling our story across all our communication methods, and all our audiences, Hyletic has a personality that shows up in how we communicate.

Our personality is built around four main characteristics.

  1. Fun: Hyletic is a young company full of talents around the world, we are getting here to create something never happen before, it is a fun To work with so many people from so different backgrounds!
  2. Competent: We are highly accomplished, and we communicate with conviction. We are efficient at everything we do.
  3. Quirky: We embrace diversity of opinion. We embrace new ideas based on their merit, even if they defy commonly held norms.
  4. Humble: We care about helping those around us achieve great things more than we care about our personal accomplishments.

These four characteristics work together to form a personality that is authentic to Hyletic team-members, community, and relatable to our audience.

Hyletic has a higher purpose. We want to use a revolution or have to create the metaverse for everyone. It requires each of us to hold a strong passion and believe of what we are doing. We are making the history of Metaverse.

Corporate Events​

Mission Statement​

  • The mission of the Corporate Events Team is to:
    • Showcase the value and strengths of Hyletic on all fronts
    • Deliver creative solutions to problems
    • Provide exceptional service
    • Build lasting and trusting vendor and internal relationships

How We Evaluate and Build Potential Events​

All Hyletic events must check at least drive two or more of the aims of our events below to be considered.

  • Brand awareness- we want to be a household name by 2020!
  • Build community
  • Gain contributors
  • Thought leadership
  • Help with hiring
  • Gather new relevant leads/ drive ROI
  • Educate possible buyers or users on our product or features
  • Marketplace positioning
  • Partnerships/ Alliances

Corporate events must also meet:​

  • Audience demographic requirements. We consider the balance of roles represented (contributor, user, customer, potential hires), and the Global reach of the audience. Audience profile must be over 50% national/ global.

Questions we ask ourselves when assessing an event:​

  • How and where will this position us as a brand?
  • Does this event drive business goals forward in the next quarter? Year?
  • Is the event important for the industry, thought leadership, or brand visibility? We give preference to events that influence trends and attract leaders and decision makers. We also prioritize events organized by our strategic partners.
  • Will there be a Hyletic speaker? We do not require a speaker slot in return for sponsorship but we do prioritize events where the audience will be hearing about Hyletic - either from a Hyletic team-member or a member of the wider Hyletic community.
  • Will we be able to interact with attendees? We stress events that provide opportunities for meetings, workshops, booth and/or stands to help people find us, as well as create other interactions with attendees.
  • Where will the event be held? We aim to have a presence at events around the globe with a particular focus on areas with large Hyletic communities and large populations of support.
  • What is the size of the opportunity for the event? We prioritize events based their potential reach (audience size, the number of interactions we have with attendees) and potential for ROI (also account for cycyle time).
  • What story do we have to tell here and how does the event fit into our overall company strategy, goals, and product direction?
  • Do we have the bandwidth and resources to make this activity a success? Do we have the cycles, funds, collateral and runway to invest fully and make the event as successful as possible? Event must be weighed against other current activity in region and department.

Suggested events will be subject to a valuation calculation - will it meet or exceed objectives listed above?

Corporate Communications (Public Relations, Social Media and Internal Communications)​

Requests for External Announcements​

This process allows us to decide on the best channel to communicate different types of updates and news to our users, customers, and community.

Please follow the instructions below to request a formalized announcement around any of the following:

  • A new product feature and capabilities
  • A partner integration
  • A significant milestone achieved
  • A new initiative
  • A customer case study
  • Inclusion in an analyst report
  • A breaking change
  • A deprecation
  • A change in policy or pricing
  • A product promotion (launching or ending)
  • Something else? If you're not sure if your case applies, please follow the directions below anyway, so the team can assess how best to proceed.

Please submit a request via Lark, contacting Marketing Manager about the details. Before opening an issue for a blog post, for example. In the issue template, you will be able to provide additional information on the proposed announcement. As a general guide, below the team has outlined three levels for announcements based on the type of announcements and suggested communications activities associated with each tier. The PR team will assess your request in the issue and determine how to proceed.

  • Level 1 - A level 1 announcement will be announced via a press release and amplified with social media and an optional blog post. The execution of a blog post will be determined by the blog editorial team on a case by case basis. If the editorial team agrees to have a blog, then the social amplification will be the blog link as it includes assets that are helpful in the link cards across social channels. If there isn't an associated blog post, the social amplification can be for the press release link or relevant news coverage of the announcement. (In this case, the DRI needs to ensure there is an associated image to use with the release link or would make the decision of which news outlet link to select for social amplification.) Example announcements and news include but are not limited to: major Hyletic company news around funding, earnings, executive new hires, analyst firm industry awards, acquisitions/mergers, Commit announcements, major joint partner news (ex. a partner such as AWS or Google) and major customer announcement (ex. enterprise or government agencies).

  • Level 2 - A level 2 announcement will be announced via a blog post and amplified with social media. The DRI/SME of the announcement will be responsible for working with the blog editorial team on creating the content and MR for the blog post.

  • Level 3 - A level 3 announcement will be announced and promoted via Hyletic’s social media channels.

  • Other

    - In some cases, the following communications channels may be more appropriate:

    • A targeted email to affected users
    • Including an item in an upcoming release post (where the announcement is specifically tied to a release, does not require communication in advance of the release, and is not a sensitive topic)

Media mentions, incoming media requests and interviews​

As with any growing company in the public eye, media coverage is very common. Hyletic's transparent nature has led to some very positive media coverage and community engagement on social channels and message boards; however, it has also at times resulted in negative criticism of the company - both valid and in-valid. This is very common and is expected to continue as the company continues to mature. To stay up-to-date on media coverage, flag any articles or podcasts you see or ask questions, please post in the #newswire Slack channel.

Due to Hyletic's unique company transparency and mission that everyone can contribute, team members may be approached by reporters, podcasts hosts, If you are asked to be quoted or to provide commentary on any matter as a spokesperson of Hyletic, please provide detail of the opportunity to the PR team through Lark before engaging.

In the event that a media member, editor, or publisher offers a draft or preview of an article where you are quoted, please allow the PR team to review by posting in Lark. The PR team will ensure that the appropriate Hyletic team member(s) review and approve in a timely manner.