Marketing Career Development - Career Paths

Position Levels

Individual Contributor Track	SDR IC Track	Management Track
Coordinator	SDR Admin
Associate	SDR
Manager	Senior SDR
Senior Manager	Lead SDR
Staff		Manager,
Distinguished		Director,
Hyletic Fellow		Senior Director,
		VP
		CXO

Note: Manager denotes a management of a certain specialty, whereas Manager, denotes a manager of people.

Career Path

Sales Development Career Path

Starting Role	Promotion	Lateral Options
Marketing Associate	Field Marketing Manager
Marketing Coordinator	Content Marketing Associate
Marketing Coordinator	Marketing Programs Associate
Marketing Coordinator	Associate Customer Advocate
Marketing Coordinator	Marketing Operations Associate
Marketing Coordinator	Online Marketing Associate
Marketing Coordinator	Associate Product Marketing Manager
Content Marketing Associate	Content Marketing Manager	Associate Customer Advocate
Content Marketing Associate	Content Marketing Manager	Marketing Programs Associate
Content Marketing Manager	Manager, Content Marketing	Customer Advocate
Content Marketing Manager	Manager, Content Marketing	Marketing Programs Manager
Manager, Content Marketing	Senior Manager, Content Marketing
Manager, Content Marketing	Manager, Corporate Marketing
Senior Manager, Content Marketing	Director, Corporate Marketing
Associate Field Marketing Manager	Field Marketing Manager	Marketing Programs Associate
Field Marketing Manager	Manager, Field Marketing
Manager, Field Marketing	Senior Manager, Field Marketing
Senior Manager, Field Marketing	Director, Field Marketing
Marketing Operations Associate	Marketing Operations Manager
Marketing Operations Manager	Manager, Marketing Operations
Marketing Operations Manager	Senior Marketing Operations Manager
Manager, Marketing Operations	Senior Manager, Marketing Operations
Senior Manager, Marketing Operations	Director, Marketing Operations
Online Marketing Associate	Online Marketing Manager
Online Marketing Manager	Manager, Online Marketing
Online Marketing Manager	Senior Online Marketing Manager
Manager, Online Marketing	Senior Manager, Online Marketing
Senior Manager, Online Marketing	Director, Online Marketing
Associate Designer	Designer
Designer	Senior Designer
Associate Developer Evangelist	Developer Evangelist
Developer Evangelist	Senior Technical Evangelist	Developer Evangelism Program Manager
Senior Developer Evangelist	Manager, Developer Evangelism	Senior Developer Evangelism Program Manager
Senior Developer Evangelism Program Manager	Manager, Developer Evangelism
Manager, Developer Evangelism	Director, Developer Evangelism
Associate Content Editor	Intermediate Content Editor
Intermediate Content Editor	Senior Content Editor
Senior Content Editor	Managing Editor
Associate Analyst Relations Manager	Analyst Relations Manager
Analyst Relations Manager	Senior Analyst Relations Manager
Senior Analyst Relations Manager	Staff, Analyst Relations
Staff, Analyst Relations	Manager, Analyst Relations
Manager, Analyst Relations	Director, Analyst Relations
Associate Reference Program Manager	Reference Program Manager
Reference Program Manager	Senior Reference Program Manager
Senior Reference Program Manager	Manager, Reference Program
Manager, Reference Program	Director, Reference Program
Associate Market Research & Customer Insights Manager	Market Research & Customer Insights Manager
Market Research & Customer Insights Manager	Manager, Market Research & Customer Insights
Manager, Market Research & Customer Insights	Director, Market Research & Customer Insights
Associate Competitive Intelligence Manager	Competitive Intelligence Manager
Competitive Intelligence Manager	Senior Competitive Intelligence Manager
Senior Competitive Intelligence Manager	Manager, Competitive Intelligence Manager
Manager, Competitive Intelligence Manager	Director, Competitive Intelligence Manager
Associate Partner Marketing Manager	Partner Marketing Manager
Partner Marketing Manager	Senior Partner Marketing
Senior Partner Marketing Manager	Manager, Partner Marketing
Manager, Partner Marketing	Director, Partner Marketing
Associate Product Marketing Manager	Product Marketing Manager
Product Marketing Manager	Senior Product Marketing Manager
Senior Product Marketing Manager	Manager, Product Marketing
Manager, Product Marketing	Director, Product Marketing
Director, Product Marketing	Senior Director, Product Marketing
Associate Community Marketing Manager	Community Marketing Manager
Community Marketing Manager	Senior Community Marketing Manager
Senior Community Marketing Manager	Manager, Product Marketing
Manager, Product Marketing	Director, Product Marketing
Director, Product Marketing	Senior Director, Product Marketing
Associate Media Marketing Manager	Media Marketing Manager
Media Marketing Manager	Senior Media Marketing Manager
Senior Media Marketing Manager	Manager, Product Marketing
Manager, Product Marketing	Director, Product Marketing
Director, Product Marketing	Senior Director, Product Marketing
Associate Technical Marketing Manager	Technical Marketing Manager
Technical Marketing Manager	Manager, Technical Marketing
Technical Marketing Manager	Senior Technical Marketing Manager
Manager, Technical Marketing	Director, Technical Marketing
Director, Technical Marketing	Senior Director, Technical Marketing
Associate Revenue Planning Manager	Revenue Planning Manager
Revenue Planning Manager	Senior Revenue Marketing
Senior Revenue Marketing	Manager, Revenue Marketing
Manager, Revenue Marketing	Director, Revenue Marketing
Director, Revenue Marketing	Senior Director, Revenue Marketing
Associate Digital Marketing Manager	Digital Marketing Manager
Digital Marketing Manager	Senior Digital Marketing Manager
Senior Digital Marketing Manager	Manager, Revenue Marketing
Manager, Revenue Marketing	Director, Revenue Marketing
Director, Revenue Marketing	Senior Director, Revenue Marketing
Associate Growth Marketing Manager	Growth Marketing Manager
Growth Marketing Manager	Senior Growth Marketing Manager
Senior Growth Marketing Manager	Manager, Revenue Marketing
Manager, Revenue Marketing	Director, Revenue Marketing
Director, Revenue Marketing	Senior Director, Revenue Marketing
Associate Policy & Funds Manager	Policy & Funds Manager
Policy & Funds Manager	Senior Policy & Funds Manager
Senior Policy & Funds Manager	Manager, Revenue Marketing
Manager, Revenue Marketing	Director, Revenue Marketing
Director, Revenue Marketing	Senior Director, Revenue Marketing
Associate Agency Partner Manager	Agency Partner Manager
Agency Partner Manager	Senior Agency Partner Manager
Senior Agency Partner Manager	Manager, Client Marketing
Manager, Client Marketing	Director, Client Marketing
Director, Client Marketing	Senior Director, Client Marketing
Associate Client Partner Manager	Client Partner Manager
Client Partner Manager	Senior Client Partner Manager
Senior Client Partner Manager	Manager, Client Marketing
Manager, Client Marketing	Director, Client Marketing
Director, Client Marketing	Senior Director, Client Marketing